![]() Adaptive Versus Technical Change: Whose Problem Is It? But to make real progress, sooner or later those who lead must ask themselves and the people in the organization to face a set of deeper issues-and to accept a solution that may require turning part or all of the organization upside down. (See the sidebar “Adaptive Versus Technical Change: Whose Problem Is It?”) Responding to an adaptive challenge with a technical fix may have some short-term appeal. Adaptive problems resist these kinds of solutions because they require individuals throughout the organization to alter their ways as the people themselves are the problem, the solution lies with them. Technical problems, while often challenging, can be solved applying existing know-how and the organization’s current problem-solving processes. We refer to this kind of wrenching organizational transformation as “adaptive change,” something very different from the “technical change” that occupies people in positions of authority on a regular basis. In return for these sacrifices, they may be offered nothing more than the possibility of a better future. The risks during such times are especially high because change that truly transforms an organization, be it a multibillion-dollar company or a ten-person sales team, demands that people give up things they hold dear: daily habits, loyalties, ways of thinking. We’re not talking here about conventional office politics we’re talking about the high-stake risks you face whenever you try to lead an organization through difficult but necessary change. But frequently, something more is at work. People in top positions must often pay the price for a flawed strategy or a series of bad decisions. ![]() While leadership is often depicted as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game. Let’s face it, to lead is to live dangerously. Think about yourself: In exercising leadership, have you ever been removed or pushed aside? Or think of individuals you have known in less prominent positions, perhaps people spearheading significant change initiatives in their organizations, who have suddenly found themselves out of a job. NextGen Leads will provide a $150 Free Lead bonus to new depositing customers at this offer page or by calling 88 and asking for the discount.Think of the many top executives in recent years who, sometimes after long periods of considerable success, have crashed and burned. Insurance Leads Guide has also secured a discount promotion for our readers. Numerous additional details have helped NextGen become an industry leader, such as their exclusive web lead profile pages, unlimited campaign pausing, and extensive filters covered in detail below. This lead cost model is a popular draw for customers as it ensures leads are purchased at the best price possible, and it also serves as a secondary volume control with adjustable bids. Lead buyers bid the price they are willing to pay for a lead across three quality tiers and only pay 1 penny more than the next highest bidder. This lead pricing model is similar to the auction models implemented on pay-per-click ad networks such as Google Ads and Facebook Ads. Customers that need help getting started or need any assistance with their campaigns have access to a dedicated account manager.Īnother feature unique to the NextGen Leads platform is a value-based second-tier lead auction. The NextGen buyer interface is feature-rich with integrated tools to assist with conversion and return on investment calculations. The result of those efforts is a user-friendly account interface that allows the customer to quickly get up to speed with self-serve lead buying campaigns and return options. Early efforts and investments focused on streamlining the lead buying experience to save the customer time and make the campaign creation process easier. Much of the success NextGen Leads has experienced is the result of striving to create a better lead buying experience. Fast-forwarding to today, the company now offers Health and Medicare insurance leads and has secured multiple appearances on the Inc. Chris ran with the company’s early success seeking out talented employees with insurance industry and lead generation experience to grow the product line. Launching with a total of four employees and one product (shared health leads), NextGen was well received by early customers and quickly grew a loyal base of regular lead buyers. The San Diego-based company was formed to address the frustrations founder Chris Kelly experienced as a lead buyer. Founded in 2014 by a former health insurance agency owner, NextGen Leads provides thousands of shared, exclusive, and live transfer leads to the US market daily.
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